Month: May 2020

In May 2020, members of the Digital Leadership Forum met over Zoom to discuss Competing in the Age of AI with Harvard Business School.

Representatives from leading organisations including Lloyds Banking Group, BT, Dell Technologies, AstraZeneca, GSK, Freshfields Bruckhaus Deringer, Artificial Solutions, First Rate Exchange Services, Symanto and more brought their professional experiences and questions directly to the Founder of the Laboratory for Innovation Science at Harvard Business School.

Professor Karim Lakhani, Charles Edward Wilson Professor of Business Administration at Harvard Business School began the session by discussion the definition of AI, differentiating between ‘strong’ and ‘weak’ AI. Karim discussed examples of companies that adopted basic AI algorithms and applied it to other areas of their business to generate new business models.

He then went on to discuss an example of his own, where they used crowd-sourcing to generate algorithms to perform radiation-therapy targeting.

Attendees also learned about the importance of data and analytics as drivers of business and operating model transformation. Other key themes explored were the strategies and leadership necessary to reinvent organisations around data, analytics and AI.

Watch the presentation below:

In May 2020, members of the Digital Leadership Forum met over Zoom to discuss Building Operational Resilience with Dell Technologies.

Representatives from leading organisations including Lloyds Banking Group, BT, Dell Technologies, HSBC, Refinitiv, Chaucer Group, First Rate Exchange Services, Suneratech, CBRE and more heard timely insights from cybersecurity experts at Dell Technologies on how to protect your business during unprecedented change.

Des O’Connor, Digital Strategy – Cyber Resiliency & Artificial Intelligence and Elizabeth Green, Cyber Resilience Specialist at Dell Technologies co-presented a piece exploring the unique cybersecurity opportunities and challenges facing organisations today and how you can optimize your strategy.

They explained that during this unprecedented time, business environments are less predictable and are changing rapidly which therefore poses new threats to businesses. In order to remain secure, you must continually assess the threat landscape to remain protected.

Attendees learned how to better protect their critical business data and assets and gained tips on optimizing and refining cybersecurity strategies, policies and procedures.

Watch the presentation below:

In April 2020, members of the Digital Leadership Forum met over Zoom to discuss Enhancing Brand Narrative on YouTube.

Representatives from leading organisations including Lloyds Banking Group, BT, AstraZeneca, EDF Energy, LV=, G4S, SGS, FromHereOn and more gained insights into how leading brands become storytellers.

Yalın Solmaz, Co-Founder at Navivest began the session by defining the importance of Brand Narrative to an organisation. He explains that by taking control of your narrative you will prevent someone else building it for you.

He then shared insights into the importance of building an emotional connection with your customers, as people don’t buy the best product, they buy the best story.

Attendees heard how best to approach a content plan that is meaningful, sustainable and complementary to your paid marketing efforts. He suggests only creating content that is purposeful, authentic and empathetic. Yalın pointed out that companies should not be blinded by budget when creating content.

Other key themes explored were examples of other successful brands and their best practices around converting brand loyalty to revenue through content.

Watch the presentation below: