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AI Leadership Forum

Unlocking the power of Generative AI marketing

Wednesday 25th Oct 2023 @ 16:00 - 17:00

Zoom | UK

Empower your marketing with Generative AI creativity: Learn to craft compelling content and strategies using Generative AI

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What happened at the event

In this session, members learned about the many ways AI can be harnessed to make marketing operations easier, more personalised and arguably encourage creativity.

Topics covered included

  • How Heinz capitalised on their ketchup monopoly and created a series of ads using AI image tools to create a “first of its kind” campaign.
  • How marketers can utilise AI tools like Pencil, Maverick and Jasper to develop campaigns proven to guarantee customer loyalty and satisfaction, while also eliminating tedious admin work.
  • How teams should approach adopting AI tools into their business and how to evaluate which tools are best for achieving KPIs.
Agenda

Event Speakers

Nigel Sheldon

Google Training Facilitator

Justin Hunt

Founder

The Digital Leadership Forum

What is a DLF event

The Digital Leadership Forum is a membership community of innovative digital leaders from some of the world’s leading organisations including HSBC, GSK, BT, BDO, Pinsent Masons, Freshfields, G4S and many more

We run sessions for our members online and face-to-face on Digital Marketing; Analytics and Automation; Digital Customer Experience, Agility; Metaverse, ChatGPT and Generative AI; Data Ethics.

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