Gen Z in the workplace: How should companies adapt?

Anesu Malisa, Samsung Africa’s Gen Z Marketing Lead, is a multi-hyphenate creative, who loves to express himself through music, TikTok comedy, scriptwriting, and more.

With prior experience as a youth mentor, content creator, and a tech start-up founder, this cultivated Anesu’s deep love and passion for technology, storytelling, connecting brands to Gen Z, and most importantly, raising the next generation of creative innovators.

Jay Richards, a dynamic entrepreneur and visionary speaker, co-founded Imagen Insights with a mission to bridge the communication gap between brands and the influential Gen Z demographic. Armed with the insights and unfiltered feedback from the brutally honest Imagen Insights Gen Z community, Jay empowers some of the world’s most prominent household names with the knowledge and data they need to craft successful marketing strategies.

From his early days as a rebellious school student, Jay’s journey has been nothing short of a testament to his hard work and dedication. Fast forward to today, and he stands as a Forbes 30 Under 30 entrepreneur, an accolade to his accomplishments and ground-breaking work in the field of marketing and qualitative generational insights. In 2020, he was recognised as a Future Leader finalist by Mediatel, further solidifying his reputation as an industry trailblazer.

Jay’s impact extends far and wide. Imagen Insights has played a pivotal role in assisting industry giants such as Amazon Prime Video, Google, and Unilever in effectively engaging their target demographic and driving innovation in their marketing strategies.