Digital Customer Experience: Case Studies

Thursday 7th Sep 2023 @ 13:00 - 14:00

Zoom | UK

Discover innovative customer experience strategies to drive growth in your organisation

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What happened at the event

In this session, members learned about how top companies are trying to create more empathetic, human focused, customer focused experience models.


If you missed the session then you can watch the speaker presentations on the videos below

Topics covered included

  • Know your audience and tailor your website and platforms to your desired demographic
  • Grabbing and maintaining your customer’s attention should be one of your key goals – and you should experiment until you find the correct combination of techniques
  • The voice of your customer is an important asset to your team – invest in creating opportunities to hear from your clients and customers
  • Micro moments become micro memories – remember that the best brand ambassador is an organic, happy customer

Event Speakers

Dr. Alexander Grous

Senior Lecturer and Researcher

London School of Economics

Sabino Petruccelli

Head of Growth

AXA Health

Roger Rohatgi

VP, Global Head of Design


What is a DLF event

The Digital Leadership Forum is a membership community of innovative digital leaders from some of the world’s leading organisations including HSBC, GSK, BT, BDO, Pinsent Masons, Freshfields, G4S and many more

We run sessions for our members online and face-to-face on Digital Marketing; Analytics and Automation; Digital Customer Experience, Agility; Metaverse, ChatGPT and Generative AI; Data Ethics.