How AI can transform customer experiences

Andrés is an Assistant Professor (Lecturer) in Marketing Technology and Innovation at King‘s Business School at King‘s College London. Additionally, he is affiliated with the King’s Institute for Artificial Intelligence.

His research focuses on ‘who’ and ‘where’ consumers are, aiming to improve the understanding of consumer behaviour by combining personality data (who) with spatial information (where).

His background also includes management consulting, collaboration with companies, and advising several technology start-ups.

Caspian is a creative leader passionate about exploring innovative ways to help brands thrive. Throughout his career, he has collaborated with some of the most exciting brands in the world. Whether working in start-ups or established firms, his capabilities traverse CX and experience design, branding, digital, integrated and content marketing, and therefore brings a multi-disciplinary approach to any type of project.

He has worked across most channels from XR, mobile, and DXPs to traditional digital touchpoints. His key focus lies in seizing strategic creative opportunities, fostering exceptional work from teams, and cultivating enduring client relationships.