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AI Leadership Forum

DLF Webinar: How Is AI Representing Your Brand?

Advanced Analytica

Wednesday 30th Apr 2025 @ BST 10:00 - 10:45

Online

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About the event

Chatbot systems and Large Language Models (LLMs) don’t just link to your content — they summarise, rephrase, and answer questions using it. If your brand guidelines aren’t visible to them with the right structure and tone, you run the risk of being misrepresented — or worse, excluded from the future of AI search.

Join Jonny Bowker and Justin Hunt for a fast-paced 45-minute session where we’ll explore how AI is reshaping content visibility, what AI Optimisation really means, and how custom brand schemas can put you back in control.

We’ll unpack what schemas are, why they matter for brand discovery and LLM behaviour, and how to align your technical SEO, content, and AI communication strategies.

Giveaway: Get a complimentary AI Brand Visibility Audit — your starting point for modern schema management and making your brand LLM-visible by design, by default.

Join this session to:

  • Understand what AI schemas are and how they impact brand visibility

  • Discover why traditional SEO is no longer enough to be found in AI-driven search

  • Learn how to align content and technical strategy with business outcomes

  • See how brands can ensure their tone, identity, and values are respected in AI interactions

  • Get early access to a complimentary AI Brand Visibility Audit tailored to your organisation

Register

Event Speakers

Jonathan Bowker

Managing Director

Advanced Analytica

What is a DLF event

The Digital Leadership Forum is a membership community of innovative digital leaders from some of the world’s leading organisations including HSBC, GSK, BT, BDO, Pinsent Masons, Freshfields, G4S and many more

We run sessions for our members online and face-to-face on Digital Marketing; Analytics and Automation; Digital Customer Experience, Agility; Metaverse, ChatGPT and Generative AI; Data Ethics.

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