Exploring the applications of Generative AI

Tuesday 27th Jun 2023 @ UK 10:00 - 11:00

Zoom | UK

What are the latest industry applications of Generative AI? What challenges and opportunities do they represent?

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What happened at the event

In this session, members learned about the many applications of Generative AI technology – both in images and text.   

One of the key takeaways from the discussion was how AI will be able to greatly enhance human creativity and capability – but will not be able to replace it. The ways that Generative AI can be utilized is only limited by developers’ ability to think of new use cases.   

Topics covered included

  • Adobe’s Generative AI toolkit will enable, not replace creatives – as true human creativity cannot be replicated. 
  • How to teach AI to use your organization’s materials, briefs, learnings, and handbooks to create a personalized LLM for internal needs.
  • How companies are embracing an ethical approach to developing AI technologies with the prerogative of do no harm – through elements like an image’s provenance.
  • How LLMs and Generative AI technology will shift how companies educate their employees and build skill frameworks.
  • The importance of training your teams in Generative AI and making sure they are technologically literate.   

Event Speakers

Edd Atcheson

Head of Transformation & Innovation

Adobe

Justin Hunt

Founder

The Digital Leadership Forum

David Palmer

Market Intelligence Partner

BPP

What is a DLF event

The Digital Leadership Forum is a membership community of innovative digital leaders from some of the world’s leading organisations including HSBC, GSK, BT, BDO, Pinsent Masons, Freshfields, G4S and many more

We run sessions for our members online and face-to-face on Digital Marketing; Analytics and Automation; Digital Customer Experience, Agility; Metaverse, ChatGPT and Generative AI; Data Ethics.