Digital marketing essentials for 2023

What happened at the event

Our first session of 2023 focused on Digital Marketing Essentials for 2023 and how you can do more with less in 2023 and beyond.

Here’s the topics we covered

• What are the key challenges facing consumers and businesses in 2023 and how is this influencing marketing strategy?
• Find out how to evaluate if your marketing systems are still fit for purpose
• Hear how leading insurance company LV= has migrated from an agency-led marketing function to in-house growth engine.
• “Zero Click Strategy”? Over half of all searches don’t result in

And some key takeaways

1. Keep asking yourself, what do we want to invest in? When, someone comes up with a new idea during the year, be ready to challenge them and come back to the marketing strategy for the year
2. Look at whether you have the right systems in place? And crucially do you have the right processes to ensure a new system delivers value? Without the right processes and change management strategy, the adoption of a new system can fail.
3. How to get onto the google front page through SEO? Tom from Credera shared some really valuable and detailed insights so check out the recording from 0.20 minutes to hear what we had to say
4. How bringing CRM management in house can drive the performance of customer data, as well as cutting costs.
5. How to move all digital marketing from agency to in-house? Make sure you work hand-in-hand with the agency to upskill employees is key and being transparent with the agency, so you work together to achieve the end goal.

Topics covered included

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