Brand Visibility in the Age of AI Search

About the event

As AI-driven search and large language models reshape how people find information, brand visibility is shifting faster than most teams can adapt. Traditional search rankings are giving way to single-answer engines, entity-driven results, and AI-generated summaries that reshape how audiences encounter your organisation.

This session looks at how marketing and communications leaders are rethinking discoverability; building authority signals that models can recognise; and managing reputation in an environment where AI tools remix, summarise, and interpret brand content at scale.

The discussion will unpack the practical steps brands are taking to stay findable, trusted, and accurately represented in a world defined by answer engines rather than pages.

Join this session to:

• Understand how AI-first search changes the mechanics of visibility, from entity building to trust signals that large models rely on when generating answers.
• Learn how brands are shaping their content strategies for AI systems that summarise, compress, and contextualise information rather than simply listing it.
• Explore how organisations are managing reputational risk as models hallucinate, remix brand messaging, and surface unverified claims.
• Examine how measurement and attribution are evolving as clicks disappear, pages compress, and audiences increasingly rely on AI-generated responses.