How is Generative AI impacting marketing?

Gus leads Investec’s Digital Marketing and Marketing Technology team, who employ digital marketing channels and tech to help Investec reach their clients and other audiences in the right place with the right message at the right time. Working across everything from marketing automation, to SEO, to paid media, to social media and the website, the team are always looking at how digital can complement the highly personal service Investec’s bankers and investment managers provide each client. Originally from Australia, Gus is now a proud citizen of Putney, where he has quickly conformed to the local ‘laws’ to have a poodle-cross dog, ride a bike around Richmond Park and drink flat whites.

Dr. Jon Cardoso-Silva, an Assistant Professorial Lecturer in the Data Science Institute at the LSE, brings a unique blend of academic and industry experience to the panel. With a PhD in Computer Science specialized in Bioinformatics from King’s College London, Jon has extensive knowledge in both theoretical and practical aspects of applied machine learning to interdisciplinary fields. His industry experience includes working as a former software developer and Lead Data Scientist at a Brazilian data science consultancy start-up, where he successfully delivered data-driven projects for clients in sectors such as government, airline, retail, marketing, and insurance. Jon’s expertise and interests span the intersection of education, data engineering, and data science, creating impactful solutions and delivering value in these domains.

Charles Proctor is the Managing Consultant at Credera.

His key strengths include:

• Martech architecture knowledge: Wide knowledge of MA Platforms (including Salesforce, Adobe, Marketo, Eloqua and HubSpot) and associated data management and measurement/visualisation tools to help clients optimise their marketing investments and deliver more effective marketing strategies.
• Varied industry experience: Able to deliver value in many industries including Retail, Energy, Auto, Grocery, Pharma/Health, Services, FinTech, Telco, FMCG, Insurance, Media, Charity and Education.
• Problem solver: leveraging the skills of all stakeholders, suppliers, the client’s tech platforms and teams to enhance marketing activities, engaging with all levels of an organisation from C-Level, through to operational personnel, from Strategic insight through to operational efficiency.

Charles’ other areas of experience lie in:

• BP:
  • UK Retail – Loyalty Discounting – customer experience and tech architecture to deliver personalised offers
  • Poland App Development – define the agile development of a Loyalty and Payment app mapped to the global design framework
• VCA Animal Hospitals: US-based pet hospital and services group owned by Mars
  • Martech consulting/architecture. High-intensity engagement to support the US team in sizing and prioritising client use cases for Vet Hospital visits, marketing and operations including technology recommendations to optimise the tech stack.
• Martech consulting, architecture and measurement for multiple clients and agencies including Cinch, Sainsbury’s, AstraZeneca, Capita, BT, Wunderman,  McCann, Pay360, and for Ogilvy clients – BP, BT, Public Health England, UPS, Co-Op, Nestle, BA, British Gas, Cadbury’s, Unilever, Mercedes, Kia, Sky, Zurich, Aviva and others