AI in Action: How Talent Teams Are Transforming Recruitment & Employer Branding 

Hannah West is a global leader in employer branding and employee engagement, passionate about the intersection of human potential and responsible AI. At Pega, a leading AI-powered software company, she integrates human-centered design with AI to unlock stronger cultures and more connected workplaces. With a career spanning over twenty years, she has led award-winning initiatives for world-renowned brands, including Siemens and AXA, where she set the global vision for talent attraction and employer branding. She brings a pragmatic perspective on how AI can meaningfully elevate the talent experience and the future of work, cutting through the hype to focus on strategies that deliver real impact.

Kornelia builds employer brands that speak human not corporate. At TUI, she helped launch the company’s award‑winning employer brand, and before that, she created the first global employer brand and EVP for global mobility tech company, Flix. Part strategist, part storyteller, part undercover tech nerd, she loves helping people find their authentic voice and crafting candidate and colleague experiences that feel fresh, intuitive, and unmistakably human. Because “competitive salary” isn’t a personality, and great talent deserves something real, bold, and a little unexpected.